Category Archives: Business/Market

This category is reserved for printing ink(and associated raw materials) -related business and market information

May 2018 – Supply Disruption for Important Photoinitiator for UV Inks and Coatings

A  plant manufacturing an essential precursor for the production  of a critically important photoinitiator is causing major  problems for the inks and coatings industry.  Read detailed information in Ink World’s blog post on this issue:

Posted in Business/Market, Technical | Leave a comment

The Power of Print

The power of print – an infographic High resolution version available here:

Posted in Business/Market, Technical | Leave a comment

Direct Mail Resurgence

Source: https://www.xerox.com/en-us/digital-printing/direct-mail-printing?mc_cid=e477987358&mc_eid=%5bUNIQID%5d&mc_cid=e477987358&mc_eid=d28c9b7cb7 The Resurgence of Direct Mail If the ultimate objective of any marketing effort is to motivate action, then printed direct mail is the gold standard. Consider for a moment the number of marketing messages consumers are exposed to … Continue reading

Posted in Business/Market | Leave a comment

Power of Print

Source: https://digitalprinting.blogs.xerox.com/2018/03/27/the-new-power-of-printed-catalogs/?mc_cid=f18ee2c43a&mc_eid=d28c9b7cb7#.Wsqyjo-cHVI The New Power of Printed Catalogs By Carro Ford|Mar 27, 2018|Books and Manuals, catalog, Cross-Media, Direct Mail, Grow Your Business, Thought Leadership|0 Comments Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney  Direct mail isn’t … Continue reading

Posted in Business/Market | Leave a comment

Raw Materials Data Handbook Vol. 4 Pigments

The  National Printing Ink Research  Institute has partnered with the Color  Pigments Manufacturers Association in updating the Raw Materials  Data  Handbook Volume 4 Pigments  3rd Edition.   This invaluable reference source provides an  unequalled depth of technical data and information on organic … Continue reading

Posted in Business/Market, Regulatory, Technical | Leave a comment

Catalogs Alive and Well in the Digital Age

Despite the ongoing focus on all things digital, the stalwart catalog continues to hold its own as a key marketing tool for many merchants, nearly all respondent marketers to the 2018 MCM Outlook survey – 84.2% – said they continue … Continue reading

Posted in Business/Market, Technical | Leave a comment

Print vs Digital

Paper Beats Digital For Emotion Source: https://www.neurosciencemarketing.com/blog/articles/paper-vs-digital.htm Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the … Continue reading

Posted in Business/Market, Regulatory, Technical | Leave a comment

Real Value of Print (cont.)

Source: http://whattheythink.com/articles/88535-keeping-print-mix-customer-communications/?mc_cid=ee2110b230&mc_eid=d28c9b7cb7   Keeping Print in the Mix in Customer Communications For many companies, digital communications promised fast, easy, relevant, and more affordable customer communications. But now marketers are realizing that print has a valuable role in the customer communications … Continue reading

Posted in Business/Market | Leave a comment

The Real Value of Print

Source: https://www.campaignsandelections.com/campaign-insider/new-research-reveals-direct-mail-to-be-most-credible-form-of-media-outreach-among-voters?mc_cid=ee2110b230&mc_eid=d28c9b7cb7 New Research Reveals Direct Mail to be Most Credible Form of Media Outreach Among Voters Jan 31, 2018 By Elena Neely   Establishing credibility with voters has never been a more important – and challenging – task for … Continue reading

Posted in Business/Market | Leave a comment

U.S. Manufacturing Ramps Up in 2017

FROM:  The National Association of Manufacturers: According to new data from the Bureau of Economic Analysis, manufacturing was one of the larger contributors to real GDP growth in the second quarter, adding 0.36 percentage points to top-line growth of 3.1 … Continue reading

Posted in Business/Market | Tagged | Leave a comment