Monthly Archives: February 2018

FDA Clarifies BPA Safety

On February 23, 2018 FDA issued a statement clarifying their position on the safe use of BPA.   The full statement is available here: FDA Statement    

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Catalogs Alive and Well in the Digital Age

Despite the ongoing focus on all things digital, the stalwart catalog continues to hold its own as a key marketing tool for many merchants, nearly all respondent marketers to the 2018 MCM Outlook survey – 84.2% – said they continue … Continue reading

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Print vs Digital

Paper Beats Digital For Emotion Source: https://www.neurosciencemarketing.com/blog/articles/paper-vs-digital.htm Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the … Continue reading

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NAPIM Submits Comments on State Environmental Regulations – 2018

February  2018 NAPIM has submitted comments on two proposed state regulations that have the potential to affect graphic arts operations in the respective states: Washington State House Bill 2658 would restrict/limit the use of perfluorocompounds in packaging applications.   NAPIM commented … Continue reading

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Real Value of Print (cont.)

Source: http://whattheythink.com/articles/88535-keeping-print-mix-customer-communications/?mc_cid=ee2110b230&mc_eid=d28c9b7cb7   Keeping Print in the Mix in Customer Communications For many companies, digital communications promised fast, easy, relevant, and more affordable customer communications. But now marketers are realizing that print has a valuable role in the customer communications … Continue reading

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The Real Value of Print

Source: https://www.campaignsandelections.com/campaign-insider/new-research-reveals-direct-mail-to-be-most-credible-form-of-media-outreach-among-voters?mc_cid=ee2110b230&mc_eid=d28c9b7cb7 New Research Reveals Direct Mail to be Most Credible Form of Media Outreach Among Voters Jan 31, 2018 By Elena Neely   Establishing credibility with voters has never been a more important – and challenging – task for … Continue reading

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