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Monthly Archives: February 2018
FDA Clarifies BPA Safety
On February 23, 2018 FDA issued a statement clarifying their position on the safe use of BPA. The full statement is available here: FDA Statement
Posted in Regulatory
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Catalogs Alive and Well in the Digital Age
Despite the ongoing focus on all things digital, the stalwart catalog continues to hold its own as a key marketing tool for many merchants, nearly all respondent marketers to the 2018 MCM Outlook survey – 84.2% – said they continue … Continue reading
Posted in Business/Market, Technical
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Print vs Digital
Paper Beats Digital For Emotion Source: https://www.neurosciencemarketing.com/blog/articles/paper-vs-digital.htm Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the … Continue reading
Posted in Business/Market, Regulatory, Technical
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NAPIM Submits Comments on State Environmental Regulations – 2018
February 2018 NAPIM has submitted comments on two proposed state regulations that have the potential to affect graphic arts operations in the respective states: Washington State House Bill 2658 would restrict/limit the use of perfluorocompounds in packaging applications. NAPIM commented … Continue reading
Posted in Regulatory, Technical
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Real Value of Print (cont.)
Source: http://whattheythink.com/articles/88535-keeping-print-mix-customer-communications/?mc_cid=ee2110b230&mc_eid=d28c9b7cb7 Keeping Print in the Mix in Customer Communications For many companies, digital communications promised fast, easy, relevant, and more affordable customer communications. But now marketers are realizing that print has a valuable role in the customer communications … Continue reading
Posted in Business/Market
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The Real Value of Print
Source: https://www.campaignsandelections.com/campaign-insider/new-research-reveals-direct-mail-to-be-most-credible-form-of-media-outreach-among-voters?mc_cid=ee2110b230&mc_eid=d28c9b7cb7 New Research Reveals Direct Mail to be Most Credible Form of Media Outreach Among Voters Jan 31, 2018 By Elena Neely Establishing credibility with voters has never been a more important – and challenging – task for … Continue reading
Posted in Business/Market
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