Monthly Archives: April 2018

Direct Mail Resurgence

Source: https://www.xerox.com/en-us/digital-printing/direct-mail-printing?mc_cid=e477987358&mc_eid=%5bUNIQID%5d&mc_cid=e477987358&mc_eid=d28c9b7cb7 The Resurgence of Direct Mail If the ultimate objective of any marketing effort is to motivate action, then printed direct mail is the gold standard. Consider for a moment the number of marketing messages consumers are exposed to … Continue reading

Posted in Business/Market | Leave a comment

Power of Print

Source: https://digitalprinting.blogs.xerox.com/2018/03/27/the-new-power-of-printed-catalogs/?mc_cid=f18ee2c43a&mc_eid=d28c9b7cb7#.Wsqyjo-cHVI The New Power of Printed Catalogs By Carro Ford|Mar 27, 2018|Books and Manuals, catalog, Cross-Media, Direct Mail, Grow Your Business, Thought Leadership|0 Comments Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney  Direct mail isn’t … Continue reading

Posted in Business/Market | Leave a comment