The Resurgence of Direct Mail
If the ultimate objective of any marketing effort is to motivate action, then printed direct mail is the gold standard.
Consider for a moment the number of marketing messages consumers are exposed to each day — combined with the saturation of digital media — and it’s no wonder print offers the chance to cut through the clutter.
With innovations in print technologies, workflow automation and personalization, marketers are re-embracing direct mail as a way to achieve more relevant, customized communications.
Key Stats and Opportunities