The Real Value of Print


New Research Reveals Direct Mail to be Most Credible Form of Media Outreach Among Voters

  • Jan 31, 2018
  • By Elena Neely


Establishing credibility with voters has never been a more important – and challenging – task for campaigns.

That’s why the United States Postal Service® commissioned a voter survey in the aftermath of last November’s Virginia gubernatorial race. The intent was to explore voter attitudes and beliefs on the efficacy and authenticity of different forms of political outreach.

The results were fascinating and informative. But perhaps what stood out most was that voters ranked direct mail as the most credible form of political advertising.

Among many findings, the survey found that 68% of all surveyed voters ranked direct mail among their three most credible forms of political outreach. This outpaced competing forms of political outreach such as TV (59%), in home visits (47%) and digital ads (26%).

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U.S. Manufacturing Ramps Up in 2017

FROM:  The National Association of Manufacturers:

According to new data from the Bureau of Economic Analysis, manufacturing was one of the larger contributors to real GDP growth in the second quarter, adding 0.36 percentage points to top-line growth of 3.1 percent. Real value-added output from manufacturing increased 3.2 percent in the second quarter, extending the 4.0 percent gain in the first quarter. Overall, value-added output for manufacturing rose from $2.206 trillion in the first quarter to $2.219 trillion in the second quarter, a new all-time high. Value-added output for durable goods increased from $1.196 trillion to $1.205 trillion, with nondurable goods value-added output rising from $1.010 trillion to $1.014 trillion. The bottom line is that manufacturing accounted for 11.5 percent of real GDP in the second quarter.








Read more here.

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2017 Weather Events – Impacts on the Oil and Gas Industry

The printing ink industry relies strongly on the oil and gas industry and recent  weather events have the  potential to have an  impact on supply and availability of many of the petroleum hydrocarbon-based raw materials.   This report September 6, 2017 report from the U.S. Department  of  Energy provides an excellent overview and assessment of the  potential impacts.

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OSHA Removes Volks Rule from CFR

May 3, 2017 –  OSHA revoked the Volks Rule,” which would have amended the recordkeeping regulations in 29 C.F.R. Part 1904 – Read more in the OSHA Reporting section of the NAPIM Members area.

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NAPIM Food Packaging Committee Comments on Cal Lead(Pb) Proposed Rule

State of California – Health and Safety Code (HSC) §110552 Petition Requesting Adoption of Regulations Setting a “Naturally Occurring” Lead Level in Candy Containing Chili and Tamarind.   This proposal seeks to implement a 0.1 ppm lead (Pb) limit in food packaging/wrappers.   These comments are available in the Food Packaging Safety area of the NAPIM members website.

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OSHA Proposes Date for eReporting Requirement

On  June  27,  2017 OSHA  proposed a delay in this electronic reporting compliance date from July 1, 2017, to Dec. 1, 2017. The proposed delay will allow OSHA an opportunity to further review and consider the rule.   For  more  information on  this  regulation visit  the  OSHA  page  on  the NAPIM Member Resource  website.


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Titanium Dioxide – Supply and Health Update

Titanium dioxide (TiO2) is a commonly used white  pigment used  in  a  wide variety of inks, coatings and paints among many other food, pharma and other commercial  applications.   In the last few years consumers of TiO2 have seen significant tumult in both market conditions and regulatory activity.   Recently, [read more at Ink World ]

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Supreme Court Decides Ink Cartridge Refilling Case

May 30, 2017 –  The US Supreme Court issued a decision this date Impression Products, Inc. v. Lexmark International, Inc.,  A case involving refilling and reselling ink/toner cartridges.  In the Court’s decision it was held that when the  holder of a patent sells a product that sale ends (exhausts) patent rights in the item being sold regardless of any restrictions the patent holders attempts to impose on the location of the sale. In other words, patent rights end after the sale of a product — for both  domestic sales  and international sales.

Read more:

Supreme Court  Ink Cartridge Refilling Case

Patent Rights  Case May 2017



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Safety for Ink Manufacturing Equipment

Safe design and operation of three roll mills and  vertical post  mixers are critically important issues for all ink manufacturers.   Visit these pages on the NAPIM Members  Resources website for more information.  Three Roll Mills;  Vertical  Post Mixers.

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OSHA eReporting July 1, 2017 Deadline to be Delayed

The Occupational Safety and  Health Administration has indicated that the upcoming eReporting for occupational illnesses/injuries may be  extended.   Read more in the OSHA Compliance page on the NAPIM Member Resources website.

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