New Research Reveals Direct Mail to be Most Credible Form of Media Outreach Among Voters
- Jan 31, 2018
- By Elena Neely
Establishing credibility with voters has never been a more important – and challenging – task for campaigns.
That’s why the United States Postal Service® commissioned a voter survey in the aftermath of last November’s Virginia gubernatorial race. The intent was to explore voter attitudes and beliefs on the efficacy and authenticity of different forms of political outreach.
The results were fascinating and informative. But perhaps what stood out most was that voters ranked direct mail as the most credible form of political advertising.
Among many findings, the survey found that 68% of all surveyed voters ranked direct mail among their three most credible forms of political outreach. This outpaced competing forms of political outreach such as TV (59%), in home visits (47%) and digital ads (26%).
FROM: The National Association of Manufacturers:
According to new data from the Bureau of Economic Analysis, manufacturing was one of the larger contributors to real GDP growth in the second quarter, adding 0.36 percentage points to top-line growth of 3.1 percent. Real value-added output from manufacturing increased 3.2 percent in the second quarter, extending the 4.0 percent gain in the first quarter. Overall, value-added output for manufacturing rose from $2.206 trillion in the first quarter to $2.219 trillion in the second quarter, a new all-time high. Value-added output for durable goods increased from $1.196 trillion to $1.205 trillion, with nondurable goods value-added output rising from $1.010 trillion to $1.014 trillion. The bottom line is that manufacturing accounted for 11.5 percent of real GDP in the second quarter.
Read more here.
The printing ink industry relies strongly on the oil and gas industry and recent weather events have the potential to have an impact on supply and availability of many of the petroleum hydrocarbon-based raw materials. This report September 6, 2017 report from the U.S. Department of Energy provides an excellent overview and assessment of the potential impacts.
May 3, 2017 – OSHA revoked the Volks Rule,” which would have amended the recordkeeping regulations in 29 C.F.R. Part 1904 – Read more in the OSHA Reporting section of the NAPIM Members area.
State of California – Health and Safety Code (HSC) §110552 Petition Requesting Adoption of Regulations Setting a “Naturally Occurring” Lead Level in Candy Containing Chili and Tamarind. This proposal seeks to implement a 0.1 ppm lead (Pb) limit in food packaging/wrappers. These comments are available in the Food Packaging Safety area of the NAPIM members website.
On June 27, 2017 OSHA proposed a delay in this electronic reporting compliance date from July 1, 2017, to Dec. 1, 2017. The proposed delay will allow OSHA an opportunity to further review and consider the rule. For more information on this regulation visit the OSHA page on the NAPIM Member Resource website.
Titanium dioxide (TiO2) is a commonly used white pigment used in a wide variety of inks, coatings and paints among many other food, pharma and other commercial applications. In the last few years consumers of TiO2 have seen significant tumult in both market conditions and regulatory activity. Recently, [read more at Ink World ]
May 30, 2017 – The US Supreme Court issued a decision this date Impression Products, Inc. v. Lexmark International, Inc., A case involving refilling and reselling ink/toner cartridges. In the Court’s decision it was held that when the holder of a patent sells a product that sale ends (exhausts) patent rights in the item being sold regardless of any restrictions the patent holders attempts to impose on the location of the sale. In other words, patent rights end after the sale of a product — for both domestic sales and international sales.
Supreme Court Ink Cartridge Refilling Case
Patent Rights Case May 2017
Safe design and operation of three roll mills and vertical post mixers are critically important issues for all ink manufacturers. Visit these pages on the NAPIM Members Resources website for more information. Three Roll Mills; Vertical Post Mixers.
The Occupational Safety and Health Administration has indicated that the upcoming eReporting for occupational illnesses/injuries may be extended. Read more in the OSHA Compliance page on the NAPIM Member Resources website.